Marketing – concept development and communication
Jet Happel has been a concept developer and responsible for marketing related matters since 2009. After winning the competition with Wonderwoods in Utrecht (2017) she started as a co-founder of PlayLab on behalf of G&S Vastgoed. PlayLab is an art venue where new technology and nature meet. It will host immersive, generative digital-art exhibitions, experiences and inviting large audiences to play with the future. As co-founder she creates together with a team of professionals a profitably business case for this art venue. For G&S’s real estate developments Jet is involved from the start and creates new concepts and ideas. Work that she proudly presents are projects like Wonderwoods, CHANEL’s 1000 Mahlerlaan, the iconic Atrium and high-end residential building 900 Mahler. She firmly believes that creativity is the catalyst for building successful real estate projects and strong concepts.